Data privacy

Processing of personal data

Data security

We use technical and organizational security measures to protect your data managed by us against accidental or intentional manipulation, loss, destruction or access by unauthorized persons. Our security measures are constantly being improved in line with technological developments.
Data transfers are carried out using the SSL (Secure Socket Layer) procedure.

Safety notice
By taking all technical and organizational options, we make every effort to store your personal data in such a way that it is not accessible to third parties. When communicating by e-mail, we cannot guarantee complete data security, so we recommend that you send confidential information by post.

Use of service providers

We use service providers (so-called contract processors) to provide services and to process your data. The service providers process the data exclusively on our instructions and are obliged to comply with the applicable data protection regulations. All contract processors have been carefully selected and will only have access to your data to the extent and for the period required to provide the services.

External service providers are carefully selected by us and contractually bound by means of an order processing agreement in accordance with Article 28 GDPR.

Processing of data in countries outside the European Economic Area EEA

Some service providers we use are based in the USA or other countries outside the European Economic Area. Companies in these countries are subject to data protection laws that generally do not protect personal data to the same extent as is the case in Member States of the European Union. Through contractual arrangements or other recognized instruments, we ensure that your personal data is adequately protected.

Processing of personal data

We need this data for reasons of technical security and for statistical evaluations and cannot usually be assigned to specific persons. This data is not combined with other data sources. This data will be deleted after 14 days at the latest.

Cookies

Social networks

Bing Ads

Our website uses Bing Ads technologies to collect and store data from which user profiles are created using pseudonyms. This is a service of

Microsoft Corporation
One Microsoft Way
Redmond, WA 98052-6399
USA
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This service allows us to track the activity of users on our website when they have reached our website via Bing Ads ads. If you reach our website via such an ad, a cookie is set on your computer. A Bing UET tag is integrated on our website. This is a code that, in conjunction with the cookie, stores some non-personal data about the use of the website. This includes the time spent on the website, which areas of the website were accessed and which ad brought users to the website. Information about your identity is not collected.
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The information collected is transferred to Microsoft servers in the USA and stored there for a maximum of 180 days in principle. Data transfer to the USA is based on the EU-US Data Privacy Framework. You can prevent the collection of data generated by the cookie and related to your use of the website and the processing of this data by deactivating the setting of cookies. This may restrict the functionality of the website. In addition, Microsoft may be able to track your usage behavior across several of your electronic devices through so-called cross-device tracking and may therefore be able to display personalized advertising on or in Microsoft websites and apps.

You can see this behavior at
https://choice.microsoft.com/de-de/opt-out Deactivate. For more information about Bing's analytics services, visit the Bing Ads website (
https://help.bingads.microsoft.com/#apex/3/de/53056/2). For more information about data protection at Microsoft and Bing, please see Microsoft's privacy policy (
https://privacy.microsoft.com/de-de/privacystatement).

Facebook Custom Audience

Facebook users should note that Facebook's Website Custom Audience communication tool is used on this website. For this purpose, so-called Facebook pixels are integrated on our websites, which mark you as a visitor to our website in anonymized form, i.e. without identifying you as a person.
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If you are a Facebook user, Facebook can thereby associate your visit to our pages with your user account. Facebook can also subsequently recognize whether a Facebook ad had an effect, i.e. led to a purchase being concluded, for example. The Facebook pixel is also used to enable us to display advertisements to a defined audience on Facebook. For this purpose, we only receive statistical data from Facebook without reference to a specific person. This is done for the purposes of advertising and market research and designing our website in line with needs. Tracking using the pixel is carried out in a way that does not enable us to identify you as a person and only marks users as visitors to our website in an anonymized form for us. Facebook uses cookies for this purpose. Facebook stores and uses the data collected using the pixel. This is also happening, at least in part, outside the territorial scope of EU data protection legislation.

Objection option: If you would like to object to the use of Facebook Website Custom Audiences, you can do so at https://www.facebook.com/ads/website_custom_audiences do. To do this, you must be logged in to Facebook.

Data transmission to the USA is based on the EU-US Data Privacy Framework. For more information about the purpose and scope of data collection and the further processing and use of data by Facebook as well as your settings options to protect your privacy, please refer to Facebook's privacy policy, which is available at https://www.facebook.com/privacy/explanation can be found.

Google Ads

Google Analytics

Google Tag Manager

Google Tag Manager is used on this website. Google Tag Manager is a solution from

Google Inc. (“Google”)
1600 Amphitheatre Parkway
Mountain View
CA 94043
USA

which allows companies to manage website tags via an interface. Google Tag Manager is a cookie-less domain that does not collect any personal data. Google Tag Manager triggers other tags, which in turn may collect data. We hereby point this out separately.
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Google Tag Manager does not access this data. If a deactivation has been made by the user at domain or cookie level, this will remain valid for all tracking tags that are implemented with Google Tag Manager.

Jotform

To provide forms on our websites, we use a service from

Jotform Ltd.
25 Cabot Square
E14 4QZ Londra
United Kingdom

Jotform allows us to create online forms to collect registrations, applications, and general inquiries on our websites. The entries you make are processed on Jotform's servers. Jotform only stores the data on servers in Europe (Germany).
Jotform is used to perform our tasks (Art. 6 para. 1 lit. e DSGVO) or on the basis of our legitimate interest in optimal digital processing of your request (Art. 6 para. 1 lit. f GDPR). In connection with a contractual relationship, we process on the basis of Art. 6 para. 1 lit. b GDPR.

You can find more information about Jotforms privacy here: www.jotform.com/gdpr-compliance/dpa/.

Matomo

We collect certain information so that we can offer you the best possible experience on our websites. To do this, we use the company's Matomo web analytics platform

InnoCraft Ltd
7 Waterloo Quay PO625
6140 Wellington
New Zealand

When you visit our site, we save: your anonymized IP address, the website from which you visited us, the parts of our websites that you visit, the date and duration of your visit, information from the device you used during your visit (device type, operating system, screen resolution, language, country in which you are located and web browser type) and more. We process this usage data in the Matomo Web Analytics Platform for statistical purposes to improve our site and to identify and prevent misuse.

Opt-out from web analysis

You can unsubscribe from tracking through our Matomo web analytics at any time.

You have the option to prevent actions you have taken here from being analyzed and linked. This will protect your privacy but will also prevent the owner from learning from your actions and improving usability for you and other users.

Microsoft

To create a user account for authentication in our online portals, we use the “Microsoft Azure Active Directory B2C” service on the basis of Article 6 paragraph 1 letter f GDPR from

Microsoft Ireland Operations Ltd.
One Microsoft Place
South County Business Park
Leopardstown
Dublin 18
Ireland

First and last name and email address are transferred to create a user account. The password chosen by the user himself is saved there.

Die Datenübertragung in die USA basiert auf dem EU-US Data Privacy Framework.

Mollie

On our website in our web shop, we offer payment via an external payment service provider

Mollie B.V.
Keizersgracht 126
1015 CW Amsterdam
netherlands

on. Mollie processes the following payment methods: Mastercard, Visa, American Express, SEPA and PayPal. If you select the payment method, the payment details you enter will be sent to both Mollie and the payment provider you have chosen. Your data is transmitted to Mollie on the basis of Article 6 (1) (b) GDPR (processing to fulfill a contract). Payment transactions are subject to the terms and conditions and data protection notices of the respective payment service providers, which are also available within the respective websites or transaction applications. We also refer to these for further information and to assert revocation, information and other data subject rights. Details on payment via payment service provider Mollie can be found at the following link: https://www.mollie.com/de/privacy.

We only store personal data from website visitors who have voluntarily or on their own initiative registered on our websites in order to receive information about products and services, subscribe to newsletters or download documents. Some forms and web pages are linked to Pardot. Pardot is marketing automation software from

salesforce.com Germany GmbH
Erika-Mann-Strasse 31-37
80636 Munich
germany

Voluntarily provided personal data is first stored in Pardot and then processed with the Salesforce CRM system for the purpose of contacting and/or sending information.

We use Pardot as a marketing analysis service, which enables us to maintain, measure, expand our website and marketing communication and optimize website content. Data is processed in Salesforce/Pardot on our behalf through the use of cookies.

Here you can find out how Salesforce processes your data when you visit websites: https://help.salesforce.com/articleView?id=pardot_basics_cookies.htm&type=5.

Visual Website Optimizer

On our websites, we use the Visual Website Optimizer web analysis tool from

Wingify Software Pvt Ltd
1104, 11th Floor, KLJ Tower B-5
Netaji Subhash Place, Pitampura
Delhi-110034
India

We use this web analysis tool for so-called A/B and multivariate tests and only serves to improve the usability and design of our websites. We carry out analyses to evaluate your use of the websites and to compile reports on website activity. Visual Website Optimizer analyses, for example, how long a user spent on different versions of our websites and which areas of the respective version were clicked on. These purposes pursued by us represent a legitimate interest based on Art. 6 para. 1 lit. f DSGVO.

Visual Website Optimizer uses cookies. The information generated by cookies about your use of our websites is transferred to a provider's server and stored there. Since we have activated IP anonymization, your IP address will be abbreviated by Visual Website Optimizer within a member state of the European Union or in other states party to the Agreement on the European Economic Area. You can deactivate Visual Website Optimizer tracking at any time and thus prevent Visual Website Optimizer from collecting data generated by cookies and related to your use of the website — including your IP address — and from processing this data. You can find information about this in the guide at https://vwo.com/opt-out.

Wistia

No cookies are used for this purpose.

All information about the transfer and use of data by Wistia can be found here: https://wistia.com/privacy.

Zapier

To integrate various databases and tools to automate our workflows, we use Zapier, a service provided by

Zapier Inc.
548 Market St #62411
San Francisco
California 94104
USA

Customer data, with the exception of payment data, may be transmitted. You can find more information about Zapier's privacy policy at https://zapier.com/privacy/.

Amendment to our privacy policy